Real Estate
Red Hoek Point
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Client
Thor Equities
Location
Brooklyn, NY
Type
Commercial
Work
Brand Strategy
Brand Identity
Visual Identity
Naming
Copywriting
Illustrations
Collateral Materials Design
Sales Brochure
Film Production
Print Production
Marketing Floorplans
Website Design & Development
Email Marketing
Event Activation
Red Hoek Point is a 7.7 acre office campus under development in Brooklyn, owned by Thor Equities and designed by Foster + Partners. This high-profile community includes vast open floor plates, green spaces by SCAPE/Landscape Architecture, and vibrant amenities.
Conway+Partners was asked to join the team as the branding and marketing partner, and worked closely with key stakeholders to develop collateral that captures the dynamic, innovative building.
Conway+Partners was asked to join the team as the branding and marketing partner, and worked closely with key stakeholders to develop collateral that captures the dynamic, innovative building.
All
Design inspiration
Conway+Partners found inspiration in the cutting-edge sustainable design and construction of the campus. The brochure, delivered in branded cloth bags, features a cover inspired by the cutting-edge timber used in the building. The copy and positioning statements created by Conway+Partners pulled from the numerous sustainability and wellness benefits considered in the construction of the building, providing a fresh perspective on workplace architecture.
Website & additional efforts
In order to fully tell the story of the project and its location, Conway+Partners designed and developed a content-rich website outlining the building's unique features and an animated neighborhood map. Additional efforts to educate brokers and prospective tenants included a custom lunch drop featuring branded collateral and meals from local eateries.
