A residential project developed by the Canadian firm Great Gulf, La Clara is a masterfully imagined space for peaceful living. It is a fresh take on luxury and simplicity, rising in the heart of one of South Florida’s most prestigious communities, West Palm Beach.
Conway+Partners worked with Great Gulf to establish the full brand vision for the development across multiple print and digital platforms.
To bring this vision to life, Conway+Partners developed the La Clara brand to communicate an understated yet elegant design of the building architecture. Aligning with the core consumer, the La Clara brand was developed to embody a rich and sophisticated tone while balancing simple, elevated and timeless elements.
Conway+Partners did a series of neighborhood photography shoots in Palm Beach to capture the vibrancy of the area, and then paired the shots with a clean color palette inspired by the ocean and concise, aspirational snippets of copy. This strategy allowed the photography and renderings to speak for the property, carrying the theme of simplicity throughout.
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