Conway and partners Projects - Projects Conway+

L’Atelier SMG Managment and W Capital Group

A limited-edition, timeless masterpiece behind a historic facade, L’Atelier is a priceless gem worn at the heart of Miami Beach with 25 units, bound by the warmth of the Atlantic. Conway created an identity with a voice and aesthetic tone that was timeless, exclusive, modern, and considerate to the look and feel of every minute detail. 

Plus, the art director and team of designers carefully compiled a set of brand guidelines for the client, in which they illustrated how to use the L’Atelier brand, including color composition, typeface, and imagery.

  • What We Did
  • Brand Identity
  • Brand Strategy
  • Copywriting
  • Print Collateral

The designers put together a customized digital deck for future residents to illustrate L’Atelier’s residences and amenities, communicate their timeless finishes and fine details led by visionary interior designer Holly Hunt, and highlight Miami’s exquisite views of Miami Beach and the Atlantic Ocean. 

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