Real Estate
L'Atelier
Inspired by Excellence
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Client
SMG Mgmt / W Capital Group
Location
Miami Beach, FL
Type
Residential
Work
Brand Strategy
Brand Identity
Copywriting
Print Collateral
A limited-edition, timeless masterpiece behind a historic facade, L’Atelier is a priceless gem worn at the heart of Miami Beach with 25 units, bound by the warmth of the Atlantic. Conway+Partners created an identity with a voice and aesthetic tone that was timeless, exclusive, modern, and considerate to the look and feel of every minute detail.
Plus, the art director and team of designers carefully compiled a set of brand guidelines for the client, in which they illustrated how to use the L’Atelier brand, including color composition, typeface, and imagery.
Plus, the art director and team of designers carefully compiled a set of brand guidelines for the client, in which they illustrated how to use the L’Atelier brand, including color composition, typeface, and imagery.
All
The designers put together a customized digital deck for future residents to illustrate L’Atelier’s residences and amenities, communicate their timeless finishes and fine details led by visionary interior designer Holly Hunt, and highlight Miami’s exquisite views of Miami Beach and the Atlantic Ocean.
