The Hendrik • Conway+

The Hendrik Hopestreet Capital

The Hendrik, Boerum Hill is a condominium development in one of Brooklyn’s most charming neighborhoods. The building, designed by Beyer Blinder Belle, offers residents a high-end lifestyle with state-of-the-art amenities. Residences have stunning views and access to a rooftop terrace with landscaping by MPFP.

Hopestreet Development tapped Conway+Partners to create an integrated branding system and collateral to attract potential buyers.

  • What We Did
  • Brand Identity
  • Brand Strategy
  • Calligraphy Design
  • Copywriting
  • Custom Designed Map
  • Illustrations
  • Marketing Floorplans
  • Print Collateral
  • Production
  • Renderings
  • Responsive Website Design
  • Sales Gallery Design
  • Sales Gallery Experience
  • Search Engine Optimization
  • Signage Design
  • User Experience Design
  • User Interface Design
  • Wayfinding Design
  • Website Design
  • Website Development

Conway+Partners developed a 360-degree marketing package including brand identity, a full website, rendering art direction, photography, an ad campaign, and a design for sales center. The brand identity was informed by the clean, simple lines of the project’s Danish design, and features a soft and sophisticated color palette with pops of pink.

Boerum Hill featured heavily in the brand collateral, with a number of local tastemakers sharing stories and recommendations for a pocket-sized neighborhood guide produced by our studio.