The Hendrik • Conway+

The Hendrik Hopestreet Capital

Award-winning architecture firm Beyer Blinder Belle executed its vision of The Hendrik, which evokes contemporary minimalism and pays homage to the neighborhood’s industrial past.

The team played with the challenge of creating a branding system that complemented both time periods, giving birth to a new voice that moves through history — from the ironworks factory to the quaint boutique shop of Boerum Hill.

  • What We Did
  • Brand Identity
  • Brand Strategy
  • Calligraphy Design
  • Copywriting
  • Custom Designed Map
  • Illustrations
  • Marketing Floorplans
  • Print Collateral
  • Production
  • Renderings
  • Responsive Website Design
  • Sales Gallery Design
  • Sales Gallery Experience
  • Search Engine Optimization
  • Signage Design
  • User Experience Design
  • User Interface Design
  • Wayfinding Design
  • Website Design
  • Website Development

Conway formulated a digital marketing approach with an SEO-optimized website targeting new Brooklyn residents to become immersed into the compelling narrative of the neighborhood and people that built NYC. Through renderings and a sales gallery, Metaform enhanced every aspect of the potential buyer’s journey by allowing them to create meaningful relationships with the space.

Boerum Hill featured heavily in the brand collateral, with a number of local tastemakers sharing stories and recommendations for a pocket-sized neighborhood guide produced by our studio.