Raffles Residences Diriyah is synonymous with grandeur, scintillating charm, and storied hospitality. Every moment offers a chance to captivate the senses and ignite the imagination.

Conway+ collaborated with Diriyah Company to deliver a brand identity and marketing collateral for the luxury branded residences. To communicate the exceptional design and differentiate the product within Diriyah's portfolio, Conway developed a brand narrative grounded in a sense of nostalgia and a lifestyle of subtle glamour. 

Pops of saturated pastel tones dominated the color palette to contrast warmly against the natural materials used in Najdi architecture.  A series of geometric shapes also took inspiration from the Najdi aesthetic but with a contemporary twist, a nod to the blending of heritage and modernity within the homes and the destination. The exceptionally high-end sales materials were produced to exacting specifications, as befits such an iconic project.