Conway+Partners joined GNV Group to launch a new category in urban living, in which interior and exterior space converge. Osten Tower, a sophisticated and disruptive residential project in Madero Harbour, Buenos Aires, Argentina, is a prime example of contemporary inner-city real estate that prioritizes renewed energies and flexible lifestyles.

Determined to strengthen the project’s unique quality, Conway+Partners developed a high-impact brand identity and positioning statement, supported by marketing collateral that would highlight the Rooftop Terrace as an innovative architectural feature, guaranteeing an unparalleled living experience.