Envisioned by Landmark Developments, one of Argentina’s leading developers, Udaondo is Buenos Aires’ most groundbreaking mixed-use development to date, offering an original residential experience and a distinguished lifestyle, innovative beyond compare.

Through strategic creativity Conway+ created an elevated brand positioning, firmly anchoring Udaondo on the strength of its four pillars: architecture, design, art, and sustainability. A unique typography for an elegant and powerful wordmark. An icon inspired by the project’s stunning architecture. A cool and calming color palette to reflect the development’s harmonious nature. A sensorial, one-of-a-kind, atmospheric unveiling at Casa Foa.

Further deliverables included a branded brochure; a printed journal to present the development; a digital deck and landing page, supported by GIFs and animations; 3D project renderings and illustrations; architectural floor plans, axonometrics, vistas, and cortes; and a stunning 3D to-scale model of the project, built using acrylics and an internal lighting system for high impact.