Real Estate

L' Avenue Libertador

Client
Portland Group
Location
Buenos Aires, Argentina
Type
Residential
Work
Brand Identity
Brand Strategy
Copywriting
PreBrochure
Coffee Table Book
Floor Plans
Fence
Website Design & Development
Type Design
Film
Interviews
L’Avenue Libertador is the first project from Zaha Hadid Architects in Latin America, bringing with it the vanguard of global architecture to Buenos Aires, Argentina. A first-class collaboration between Grupo Portland, Iannuzzi Colombo, and Grupo Go Desarrollos, L’Avenue Libertador is an imposing avant-garde structure of Greek marble and swirling aluminum carpentry. Conway+Partners designed a full brand identity and custom typography to accompany the project’s emblematic architecture; a sophisticated brand to speak the same geometric language as Zaha Hadid’s signature style.
All
A sleek brand concept by Conway+Partners, designed for a development by Zaha Hadid, referred to as “The Iron Lady” or “The Queen of Curves”.

Soaring above Buenos Aires’ most exclusive address, future residents at L’Avenue Libertador will benefit from a unique, modern design and privileged views over the Argentine Polo Field, Palermo Hippodrome, and the Rosedal.