Conway+Partners joined in on collaborative work sessions with Elijah Equities, the leasing team at Newmark Knight Frank, and Morris Adjmi to create a brand narrative that supported the innovative work being done on this historic building. Conway+Partners infused the brand with vibrant pops of green to represent the Highline, and a vintage typeset that paid homage to the factory’s past.

The brochure, a large, coffee table book-style, was delivered to top brokers in a wooden crate designed by Conway+Partners, which echoed the building’s past as a manufacturing and shipping hub. Each box was hand-inscribed with the recipient’s name. In addition, a large scale website was designed and developed by the Agency.