The Warehouse at 520 West 20th Street • Conway+

The Warehouse at 520 West 20th Street Elijah Equities

520 West 20th Street, The Warehouse, is a four-story historical gem along New York City’s High Line in Chelsea. It was masterfully designed by renowned architect Morris Adjmi, who achieved the ideal symbiotic relationship between the original structures and new contemporary elements.

The main concept for the branding process was to construct a new modern identity of the warehouse, while combining the original aesthetic elements. The Conway team built the logo and visual identity from scratch with a customized font, futuristic stencil typography, and copper color tone.

  • What We Did
  • Brand Strategy
  • E-Blasts/Newsletters
  • Film Production
  • Photoshoot
  • Print Collateral
  • Responsive Website Design
  • User Experience Design
  • User Interface Design
  • Visual Identity
  • Website Design
  • Website Development

Conway+Digital built a customized website to communicate the new identity, which includes information about the history and project, an interactive virtual tour of the renovated building, downloadable floor plans, a short video about the project, and more.