Uptown Boca Rosemurgy Properties
Uptown Boca is the latest curated lifestyle community in Boca Raton, spearheaded by leading real estate developer, Rosemurgy Properties.
In branding this new city within a city, Conway+ utilized a vibrant color palette, energetic photography, an iconic logo, and forward-thinking design based on simple, yet eye-catching, graphics.
Project marketing materials and digital assets share a high-contrast blue and yellow motif with bright, large-scale photography. This aesthetic carries through the custom wayfinding, signage, location maps, and floor plans in 2D and 3D.